Though content mills (aka content farms) have been around for decades, they have taken on a new life with the advent of the internet. These companies employ a multitude of freelance writers in order to generate massive amounts of content aimed at driving trafic to their clients’ website.
As a business owner, you want to fill your company’s web site with content in hopes of attracting prospects to your site and generating extra revenue. Content mills offer you a quick, easy and cheap solution to do so.
Sounds like a perfect match, right? Sure. But there are caveats to dealing with content mills.
Here are a few you should keep in mind:
1- You may not be getting original content
Remember that painter you hired when you were redecorating your bedroom? He was paid by the hour and you sure thought he was taking his sweet time, right?
With content mills, it’s the opposite: they need to keep churning out content if they want to make money. The writers hired by content mills aren’t encouraged to do research, to run their articles through Copyscape, or to make sure they’re not giving you the same content they delivered to your competition just last week.
The last thing you want is to copy what your competition is doing. Not only does it make you look bad in the eyes of your clients; it’s also a very poor business model.
2- You’re not getting personalized service
When you deal with a content mill, you’re leaving the content creation for your business up to a writer who you don’t know and won’t be in direct contact with. Basically, you’re trusting that the content mill employee who’s in charge of your account will give the writer the same instructions you gave them.
Now, how well does the writer know your business? Does he or she possess the knowledge needed to create the fantastic content you’re looking for?
Unfortunately, there may not be a way for you to answer these questions before receiving the final content. That’s a gamble you must be willing to take if you’re going to call on a content mill.
3- Don’t anger Google
In February 2011, Google announced it would adjust its search algorithms significantly to improve rankings for high-quality sites which featured original content and information.
This change, which impacted nearly 12% of Google’s queries, was intended to reduce the rankings of sites which copy content from others.
You already know that Google rankings can make or break an online business. Now you need to ask yourself if you really want to anger the beast that is Google by posting copied content.
4- Who is looking out for your business?
The content mill has hundreds – if not thousands – of customers. Of course, they’ll butter you up real nice to reel you in. But what happens if you’re not happy with the final product they deliver? Well, buddy, find yourself another supplier; we’ll live.
Same with the writer hired by the content mill. He or she needs to write six more articles by the end of the day. Losing you as a client won’t hurt him or her. There’s plenty of other fish in the content sea.
An independant writer who’s in business for himself, however, will cuddle you, flatter you and do pretty much anything to make sure you are satisfied with the final product. The writer wants you to keep coming back for more.
So, what are your alternatives?
If you choose not to go down the content mill road, there are a few options left for you:
- DIY – you can always create the content yourself. This is by far the best way to get exactly the material you were looking for. You will speak in your own, unique voice, and tell your customers precisely what you want them to hear. However, doing it this way is very time consuming. This is time which you could spend on taking care of your existing customers, chasing leads or developing new business. It’s up to you to figure out if you have that time.
- HIRE A PRO – let someone else do the heavy lifting for you. Go with a professional freelance writer you can trust to deliver original, high quality content. You will get a lot more for your buck by calling on a professional writer. If you’re lucky, you’ll find a writer who will bring a lot of experience and knowledge to the table. For example, I’m a writer, but I’ve also worked in sales and customer service for nearly 20 years. I’ll bring all of that baggage along and use it to help your business grow.
Make the right call
You care about your business and you want what’s best for it and for yourself. The content you put up on your website is often the first contact your prospective customers have with your business and with yourself. Its quality is paramount to your success.
So make the right call: forget about those untrustworthy content mills, and hire a professional writer to handle your content creation.
It’s a decision you’ll never regret.
I would love nothing more than to work with you. You can contact me for information or quotes, with your questions or comments, or for anything else, by filling out the form below. To learn more about who I am and how I got here, check out my About page.